2021 MNLA Virtual Forum
2021 MNLA Virtual Forum
 
 

Past Webinars

Previously recorded webinars

MNLA members: $25/webinar | Certified MCHs: $35/webinar | Non members: $50/webinar*
Register today!

These webinars were recorded and are available with on demand access. While 1 MCH credit is available, participants of recorded webinars will be required to submit a summary that includes how what you’ve learned will be put in to practice. Click a link/button below for more details and to register. Click here for more information regarding webinars that have not yet taken place. 

*Pricing is consistent unless noted otherwise in webinar description. 

Don’t Be “Fool-ish” with your Cyber Security

Monique Ferraro, Cyber Counsel at HSBRichard Blair

Previously recorded on April 1, 2021
Duration: 1 1/2 hours

Speakers: Richard Blair, AFIS, LUTCF, American National and Monique Ferraro, Cyber Counsel at HSB

Large scale enterprise cyber-attacks and data breaches hit the news every day. Small businesses are not immune. We just don’t hear about it. Click for more details.

Description: Large scale enterprise cyber-attacks and data breaches hit the news every day. Small businesses are not immune. We just don’t hear about it. Hackers target small businesses because they tend to have weaker security and are easier to infiltrate. Those attacks can, and often do, cause extended business interruption and expenses that far exceed their existing resources. Join us to learn about the risks facing your business, hear about real claims examples and take away actionable steps to protect your business.

Biographies: Richard Blair has been an agent with Farm Family/American National for over 35 years, earning several company and industry awards along the way, including induction into the company’s Senior Agent Hall of Fame. He currently serves as the Massachusetts Property and Casualty liaison assisting new and veteran agents with the many coverage questions that arise in the daily course of business. Dick is an alumni of Essex Aggie and Paul Smith’s College. Prior to insurance, he made his living with a chain saw as a logger, wildland firefighter, and arborist, and still likes to dabble as a weekend saw warrior. He has been working along side his spouse, Lisa, who is also licensed and Plymouth County Farm Bureau administrator, for 36 years, and they have two outstanding children.

Monique Ferraro provides legal and technical expertise in support of HSB Global Cyber Products. Ms. Ferraro’s cybersecurity and privacy experience spans more than twenty-five years in digital forensics, ediscovery, information security and privacy. Ms. Ferraro holds a master’s degree and a JD. She is a Certified Information Systems Security Professional (CISSP), a Fellow of Information Privacy, Certified Information Privacy Professional/US (CIPP/US) and Certified Information Privacy Manager (CIPM).

1 MCH credit available with summary submission


Dealing with Invasive Plants: What to Know and What to Watch Out For

Jennifer Forman Orth

Previously recorded on March 30, 2021
Duration: 1 1/2 hours

Speaker: Jennifer Forman Orth, Ph.D., Massachusetts Department of Agricultural Resources

Did you know that there are currently 140 non-native plant species prohibited from sale in Massachusetts? This presentation will cover the origin of Massachusetts' Prohibited Plant List. Click for more details.

Description: Did you know that there are currently 140 non-native plant species prohibited from sale in Massachusetts? This presentation will cover the origin of Massachusetts’ Prohibited Plant List, how to manage several well-known invasive plants, and will also profile several high-priority invasive plants that nursery owners and landscapers need to be on the lookout for.

Biography: Jennifer Forman Orth is an Environmental Biologist for the Massachusetts Department of Agricultural Resources, where she works on a number of botanical and entomological issues, including invasive plants, plant resources for pollinators, insect pests, and mosquito control. Jennifer completed her Ph.D. at UMass Boston, where she studied the odd breeding system of Japanese knotweed. She also has a master’s degree from Boston University’s Center for Energy and Environmental Studies.

1 MCH credit available with summary submission


Managing Diseases of Annuals and Perennials in the Landscape

Angela Madeiras, Ph.D., UMass Extension Plant Diagnostic Lab

Previously recorded on March 25, 2021
Duration: 1 1/2 hours

Speaker: Angela Madeiras, Ph.D., UMass Extension Plant Diagnostic Lab

This talk will discuss strategies for identifying and mitigating diseases of herbaceous ornamentals in managed landscapes. Click for more details.

Description: This talk will discuss strategies for identifying and mitigating diseases of herbaceous ornamentals in managed landscapes.

Biography: Dr. Madeiras is a diagnostician and works with greenhouse crops, herbaceous ornamentals, vegetables, small fruit, and turf. She holds a Ph.D. in plant pathology from UMass Amherst.

1 MCH credit available with summary submission


Tree and Shrub Diseases in the Landscape

Nicholas Brazee

Previously recorded on March 18, 2021
Duration: 1 1/2 hours

Speaker: Nicholas Brazee, Ph.D., University of Massachusetts

Due to the wide diversity of landscape trees and shrubs, there is a countless array of pathogens that we must recognize. This talk will focus on some of the most common and destructive disease-causing organisms that landscape professionals encounter in managed environments. Click for more details.

Description: Due to the wide diversity of landscape trees and shrubs, there is a countless array of pathogens that we must recognize. This talk will focus on some of the most common and destructive disease-causing organisms that landscape professionals encounter in managed environments. The symptoms, signs and predisposing environmental stresses will be examined as we prepare for a new growing season.

Biography: Nicholas Brazee is as an extension plant pathologist at the University of Massachusetts. He directs the UMass Plant Diagnostic Lab, providing woody plant disease diagnostics and management support for green industry professionals. In addition, he conducts research on fungal pathogens of urban and landscape trees. Dr. Brazee has a Ph.D. in forest pathology from the University of Massachusetts.

1 MCH credit available with summary submission


Landscape Plant Establishment Best Practices: Current Status of Research

Mandy Bayer

Previously recorded on March 11, 2021
Duration: 1 1/2 hours

Speaker: Mandy Bayer, Ph.D., University of Massachusetts

Landscape plant success and establishment starts at planting. This session will discuss the current status of research on planting methods for improved plant establishment. Click for more details.

Description: Landscape plant success and establishment starts at planting. This session will discuss the current status of research on planting methods for improved plant establishment.

Biography: Dr. Mandy Bayer is an Extension Assistant Professor of Sustainable Landscape Horticulture at UMass Amherst. She has a BS in Landscape Contracting from Penn State, a MS in Crop Sciences from the University of Illinois, and a PhD in Horticulture from the University of Georgia. Her research and extension outreach focuses on increasing the sustainability of built landscapes through improved landscape establishment and maintenance and improving ornamental plant production practices. She is particularly interested in improving irrigation and fertilizer use and landscape plant establishment practices.

1 MCH credit available with summary submission

Resources/contact information:

Mailing Address
Mandy Bayer
Stockbridge School of Agriculture
Bowditch Hall
University of Massachusetts
Amherst, MA 01003


MNLA Annual Meeting/The New Norm in Garden Retail

Ian Baldwin

Previously recorded on March 4, 2021
Duration: 2 hours

Keynote Speaker: Ian Baldwin, Ian Baldwin Consulting

After an amazing 2020, and with data/trends/stories from 60+ GC clients, Ian will guide you through 2021 and beyond. 2020 showed us on-the-fly adaptions together with permanent changes. Click for more details.

Description: After an amazing 2020, and with data/trends/stories from 60+ GC clients, Ian will guide you through 2021 and beyond. 2020 showed us on-the-fly adaptions together with permanent changes. 2021 is not going to be like it was in 2019, there’s NO going back to what worked for 40 years. There are going to be serious winners (and losers) from the lessons learned in 2020 and Ian will share the “need-to-knows” and the “must-do’s” to survive and thrive. The consumer has changed, the way we buy, sell and think business has changed. The supply chain is challenged and a whole new demographic is knocking on our industry’s gate to be let in – but they don’t want to buy like we have always sold… The opportunity for local, independent garden-retailers is as good as it has ever been in Ian’s 35+ years in the industry, but only for the bold and the brave.

Biography: Ian has a Hort degree and an MBA from England, working in the industry all his life. He has lived in CA for 34 years and is an American citizen. Ian has been a business consultant for independent garden retailers for over 30 years all across N. America and has a long list of GC clients. He is an author and speaker, he created and presented the Garden Center University program for 14 years, ran tours of England’s Garden Centers for 16 years, analyzed the National Gardening Survey and runs two retail network groups. His new program, The 5 Numbers Project (T5NP) has 54 members in 23 states, totaling over $350 million in retail sales volume. Members submit 5 numbers monthly, online and anonymously to compare their MTD and YTD #s with their own previous years and with a national GC database for their region or their size across the country. In T5NP, “We measure What Matters.”

1 MCH credit available with summary submission


Plant ID

Kelly Perry, MCH, Swan Point Cemetery

Previously recorded on February 18, 2021
Duration: 1 1/2 hours

Speaker: Kelly Perry, MCH, Swan Point Cemetery

Practical tips for tree and shrub identification. Click for more details.

Description: Practical tips for tree and shrub identification.

Biography: Kelly Perry is the director of horticulture, greenhouse operations and educational outreach for Swan Point Cemetery in Providence, Rhode Island. Swan Point is a 200-acre Victorian-era garden cemetery and arboretum. Kelly has been an MCH for 26 years and is proud to serve MNLA as a member of the MCH board.

1 MCH credit available with summary submission


Annuals That Please Clients: Garden and Containers, Plant Choices and Maintenance

C.L. Fornari

Previously recorded on February 11, 2021
Duration: 1 1/2 hours

Speaker: C.L. Fornari, The Garden Lady

Our clients want plants that bloom all summer, and we want to provide them with annuals that add color and flower power to their gardens and containers all summer long. Click for more details.

Description: Our clients want plants that bloom all summer, and we want to provide them with annuals that add color and flower power to their gardens and containers all summer long. This talk will provide a list of annual plants that will reliably bloom from installation until first frost. You’ll learn which varieties to select for annual beds, to combine with perennials, for filling pots and window boxes, and for specialty plantings such as cutting gardens. Hear about fertilization, maintenance and other practices that lead to success. Discover varieties that can be planted and ignored, and see selections that do best in particular situations such as shade, dry areas, and large or small gardens.

Biography: C.L. Fornari speaks to the public and professionals in the green industry about plants, gardens and horticulture. She writes a regular column for Garden Center Magazine, is the author of eight books, host of GardenLine on WXTK, and co-host of the Plantrama podcast. She has worked at Hyannis Country Garden, a family owned IGC, for twenty-five years. C.L. works with landscape professionals, assisting with design and practical information, to help them please their clients. She can be found online at www.gardenlady.com.

1 MCH credit available with summary submission

Resources/handouts:

  • Annuals That Deliver! Plants That Please Clients | Download pdf

Create Your Welcome Email Series: Attract and Delight New Subscribers

Susan Finn

Previously recorded on February 4, 2021
Duration: 1 1/2 hours

Speaker: Susan Finn, Rise Above Noise—Digital Marketing Strategist

A nurture sequence is an automated series of emails that someone receives when they subscribe with you. It starts to build trust with your audience and nurture them down the funnel. Click for more details.

Description: A nurture sequence is an automated series of emails that someone receives when they subscribe with you. It starts to build trust with your audience and nurture them down the funnel. When you do it well, a welcome email series is your best opportunity to say hello and turn leads into customers. The open and click-through rates of your welcome email are going to be the highest you get on any email campaign. In this session, you will learn about creating a lead generator—a free piece of content that you give away to your visitors in exchange for their email address, a sign up form to collect email addresses from potential customers, a clear messaging plan to create content that communicates with intent and purpose, and a five-part automated welcome sequence—a powerful way for you to build trust with your new contacts and help you to nurture your relationship.

Biography: Susan Finn believes that marketing is an act of service for those who are currently searching for exactly what you offer. She guides service-based professionals to manage their online marketing so they consistently attract more prospects to grow their business.

  • Gain clarity on your digital marketing messaging
  • Establish yourself as the expert in your niche
  • Build your contact lists
  • Save time & precious energy with clearly defined goals, tools, and strategies
  • Create an email marketing strategy that attracts and nurtures your ideal clients
  • Work with accountability for your actions
  • Measure the results of your actions to determine future activities.

Susan runs her business, Rise Above Noise – Digital Marketing Strategy, from her home office loft in Westport, MA where she lives with her husband and their German shepherd dog, Kenai.

1 MCH credit available with summary submission


Storm Water Site Analysis

Trevor Smith

Previously recorded on January 28, 2021
Duration: 1 1/2 hours

Speaker: Trevor Smith, MCH, AOLCP, LEED GA, Land Escapes

When going on a site visit, what do you do? From the moment you pull up, do you have a check list? A routine? A spiel? If you are there for a native planting bed do you look at the downspouts? How about the lawn? Click for more details.

Description: When going on a site visit, what do you do? From the moment you pull up, do you have a check list? A routine? A spiel? If you are there for a native planting bed do you look at the downspouts? How about the lawn? Do you look at the house to see if a new addition has recently been put on? Why would you? What does any of that have to do with anything? More than you think. Knowing what to look for during a site visit is the first step to a successful installation. It can also build credibility with the client and lead to thousands of dollars in additional sales. Trevor Smith will take you through his process, show you what to look for, what to do about it, and how you can turn those observations not only into successful installations but into credibility, reputation and sales.

Biography: For 20 years Trevor has been working to improve our planet and our community through landscape design and education. A former president of the Ecological Landscape Alliance, Trevor works to bring vital information, resources and educational materials to the landscape design community. Trevor is a regular contributor to landscape magazines and newsletters, and a regular speaker at industry events. As a company, Land Escapes Design Inc. has led the way in GSI in New England as well as regenerative land care.

1 MCH credit available with summary submission


Spotted Lanternfly in Massachusetts and the US

Joshua Bruckner

Previously recorded on January 21, 2021
Duration: 1 1/2 hours

Speaker: Joshua Bruckner, Massachusetts Department of Agricultural Resources

Spotted lanternfly is an invasive insect and emerging threat in the US. SLF targets over 70 different plants and trees, including environmentally and economically valuable crops. Click for more details.

Description: Spotted lanternfly (Lycorma delicatula, “SLF”) is an invasive insect and emerging threat in the US. SLF targets over 70 different plants and trees, including environmentally and economically valuable crops. While SLF has not been established in Massachusetts, it has been found in several municipalities and many nearby states. Learn about SLF’s biology and lifecycle, the history of the invasion, and control efforts in Massachusetts and the US.

Biography: Joshua Bruckner is the Forest Pest Outreach Coordinator for the Massachusetts Department of Agricultural Resources. His work concerns raising awareness of invasive insects throughout the state, with a focus on spotted lanternfly. He has worked at MDAR for four years and holds a master’s in biology from Clark University.

1 MCH credit available with summary submission
License credits are requested for: 25, 29, 32, 35, 36, 36, L (core), Dealer

Resources/handouts:


The 5 Step Systemization Plan to a Business that Works For You

Dan Pestretto

Previously recorded on January 14, 2021
Duration: 1 1/2 hours

Speaker: Dan Pestretto, Systems Organized by Design

Generally, the hardest working person in every landscape business is the owner. And the person with the most at risk … the same. Click for more details.

Description: Generally, the hardest working person in every landscape business is the owner. And the person with the most at risk … the same. Every consultant out there tells you to “work on your business and not in it.” What does that really mean? The other thing they all say is the best businesses are systemized. Pretty obvious, right? It’s one thing to say, and another to do. Consultants tell you what to do. This course will tell you HOW to do it. Instead of giving you a whole lot of fish, we are going to teach you how to fish. In this class you’ll get “The 5 Step Business Systemization Plan”, the perspective you need to tackle systemization, and over 200 Landscape Business Systems and objectives that you can start tailoring to your business after the class.

Biography: Dan Pestretto is the founder of Systems Organized by Design (SOD) and an EMyth-certified business coach. Dan holds a bachelor’s degree in horticulture, is certified in New York and Florida as a horticulturist (past), and has held a pesticide supervisory Connecticut license (past). He is also a certified Houzz marketer and author of “Heart: Building A Great Brand in the Digital Age.” A third-generation landscape professional, he has been in the industry his whole life, and is a 30-year veteran as an owner and manager of landscaping companies in different parts of the world. As he says, “I have had skin in the game.”

1 MCH credit available with summary submission

Resources/handouts:


Click here for more information regarding webinars that have not yet taken place. 

 

Thank you for our 2021 program sponsors!